FunnelKit vs CartFlows: Email Marketing Face-Off
In the WordPress sales funnel builder universe, two names tend to be on everyone’s lips—FunnelKit and CartFlows. Both plugins assist store owners, digital marketers, and course creators in optimizing customer paths and enhancing conversions. But which one provides a superior email marketing experience?
In this article, we will be dissecting FunnelKit vs CartFlows Email Marketing features, pitting their automation and personalization tools against each other, and showing you how a tool like ExtractMails Email Parsing Tool can make your workflow even better, no matter which platform you go with.
Let’s get into this in-depth showdown.
Learning the Fundamentals: FunnelKit and CartFlows
Before we get into their email marketing capabilities, let’s have a basic understanding of what these platforms do.
What is FunnelKit?
Originally called WooFunnels, FunnelKit is a feature-rich WordPress plugin that allows you to create optimized sales funnels right within your WooCommerce store. It comes with:
- Optimized checkout pages
- Order bumps and upsells
- A/B testing
- Natively integrated with email marketing tools
- An advanced automation engine named Autonami
What is CartFlows?
CartFlows is another highly-rated WordPress funnel builder that optimizes WooCommerce checkout flows. It provides:
- Pre-made funnel templates
- Custom checkout templates
- Upsells and downsells
- Integration with popular page builders
- Some third-party email marketing assistance
Both tools are aimed at increasing your conversions, but their strategies for email marketing couldn’t be more different. That’s where the comparison becomes interesting.
FunnelKit Email Marketing Features
FunnelKit is unique because it comes with Autonami, a full-fledged marketing automation engine integrated directly into the plugin. These are the features that make FunnelKit’s email marketing strong and adaptable:
1. Integrated CRM and Email Automation
Autonami is both a CRM and an email automation tool. You’re able to:
- Capture leads
- Segment customers
- Automate email workflows
- Monitor customer activity on your site
- Send emails based on tags, events, or product interactions
Which is to say, you don’t have to integrate with third-party tools like Mailchimp or ActiveCampaign if you don’t want to—everything’s native.
2. Deep WooCommerce Integration
Given that FunnelKit is centered around WooCommerce, it natively supports:
- Abandoned cart recovery emails
- Post-purchase follow-ups
- Personalized product recommendations
- Purchase-based segmentation
The automation is rule-based and simple to set up with a visual workflow builder. This is ideal for those who desire more control over the user journey without writing code.
3. Smart Tags and Conditional Logic
FunnelKit enables smart tagging and dynamic content insertion. You can customize subject lines, greeting text, and product offers based on customer behavior and preferences.
Example:
“Hello {first_name}, we saved your cart with {product_name}. Finish your purchase and earn 10% off!”
This type of personalization increases open rates and conversion.
CartFlows Email Marketing Capabilities
CartFlows excels in the visual funnel-making process, providing stunning templates and an easy checkout customization. However, with regard to email marketing, the software has a more limited functionality.
1. No Built-In Email Engine
CartFlows does not have a built-in email automation engine. You would have to integrate it with tools such as:
- Mailchimp
- ActiveCampaign
- Klaviyo
- Drip
- FluentCRM (through third-party plugins)
That involves creating your workflows and automations outside CartFlows, which takes more time.
2. Limited Abandoned Cart Support
CartFlows has abandoned cart recovery support but only through third-party integrations or plugins. When compared to FunnelKit’s native automation, this makes CartFlows less seamless for email marketing purposes.
3. Less Personalization Options
Since CartFlows uses third-party email tools, personalization will depend on the capabilities of your email tool of choice. In contrast to FunnelKit’s conditionals and smart tags, CartFlows does not natively allow for dynamic content in your checkout flows.
FunnelKit vs CartFlows: Email Marketing Comparison Table
| Feature | FunnelKit | CartFlows |
|---|---|---|
| Native Email Automation | ✅ (via Autonami) | ❌ |
| CRM Integration | ✅ Built-in | ❌ (requires third-party tools) |
| Abandoned Cart Recovery | ✅ Native | ❌ Third-party |
| Personalization & Smart Tags | ✅ Advanced | ❌ Limited |
| Visual Automation Builder | ✅ Yes | ❌ |
| Workflow Flexibility | ✅ High | ❌ Moderate |
Who Should Choose FunnelKit?
If email marketing is the very foundation of your funnel, FunnelKit is the obvious choice. With its WooCommerce integration and Autonami automation features, it is simple to:
- Send behavior-driven emails
- Recover abandoned carts
- Upsell and cross-sell through email
- Create long-term customer relationships
FunnelKit is best suited for:
- Digital product vendors
- Trainers and course creators
- WooCommerce store owners
- Anyone looking for a completely integrated email solution
Who Should Select CartFlows?
CartFlows excels when:
- You need a stunning, drag-and-drop funnel builder
- You already possess a solid email marketing platform (such as ActiveCampaign or Mailchimp)
- You want a more design-centric experience
It’s perfect for users who care about visuals and don’t mind keeping email marketing outside.
Bonus Tool: How ExtractMails Email Parsing Tool Comes Into Play
Regardless of the funnel builder you select, being able to handle customer data and leads effectively is crucial. That’s where the ExtractMails Email Parsing Tool steps in.
What is ExtractMails
ExtractMails is an advanced email parser that automatically extracts structured data (names, emails, phone numbers, orders, etc.) from incoming emails. It has support for:
- Order confirmations parsing
- Lead notifications
- Support tickets
- Contact forms
It seamlessly integrates with CRMs, spreadsheets, and other applications through Zapier or webhooks.
How It Enhances Your Funnel Workflow
Picture applying CartFlows to Mailchimp, or FunnelKit to Autonami. You still get different lead and order notifications by email—some of which may not be picked up automatically by your funnel software.
ExtractMails fills this gap. It assists by:
- Extracting order information from email invoices and saving them in your CRM
- Parsing contact form submissions for timely follow-up
- Pulling email leads from various sources and routing them into a single system
With proper parsing, you save on manual input, lower errors, and react quicker to prospective customers.
Last Thoughts: FunnelKit or CartFlows for Email Marketing
The choice between FunnelKit and CartFlows really boils down to what matters most to you:
- Use FunnelKit if email marketing is the heart of your funnel strategy and you’d prefer everything in one integrated package.
- Opt for CartFlows if design customization is most important to you and you’re already set up with a standalone email marketing tool.
And no matter what you decide, keep in mind that tools such as ExtractMails Email Parsing Tool can help make your lead management and data extraction more efficient.
With the era of automation and customer personalization, your tech stack has to collaborate with each other, not in isolation. FunnelKit provides you with more native email brawn, but CartFlows provides fantastic front-end looks. By using the right tools, you can have both.
Ready to level up your funnel email automation?
Don’t forget to dive into FunnelKit’s Autonami or create a frictionless flow with CartFlows + ExtractMails. Your conversions will appreciate it.
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